Completed contest

Create image for my departure from conventional fitness!

Sportster needed a new logo design and created a contest on 99designs.

A winner was selected from 63 designs submitted by 12 freelance designers.

63
entries
12
designers
1
winner

One of the designers who made it happen

Winner - azm_design
Great work. Excellent communicator
- Anonymous

How Sportster started their logo design journey

Company name

Move more Today

Overview

This is our start up online presence, with the emphasis on Move & Today. My message emphasizes my departure from conventional fitness that borders a provocative way to get people to think differently with regards to their health vs. 'exercise', the chore; or 'workout' like a gym rat.
The idea behind the choice of language is to simply 'get moving...every which way... but tight and boring'. I avoid using words like 'exercise', 'lifting', 'working out', 'going to the gym' in everything I teach. I want to create a look on the logo that is movement centric. Although I do use some equipment, it is rare that I use machines ...please feel free to check out my persona at http://www.youtube.com/user/MyFiveAlive

My idea is to educate & bring new ways to move with fresh new ideas and as I said away from conventional styles.

I am quite passionate & creative and often an enthusiastic renegade about my message and the programs that I design for individuals and groups...would love the logo to have that feel.

Words that I would associate this idea with are sensible, intelligent, playful, creative, fun, practical, collaborative and emergent. It really is all about the movement.
,

Tell us a bit about who you are and the people you reach

It is mostly women 45-65 yr. old. Folks under 30 usually do not gravitate towards this idea. Do not want to exclude men because they too could get their own kick butt 'workout' too! So, perhaps the target ideal is 35-60 yr. olds.
Also, I love to encourage anyone who may be overweight and otherwise discouraged to consider moving our way. No target to athletes or gym rats.

Requirements

simple, clean, clear logo.
No 'girly' look at all.
No cartoons.
Please do not use stock images or clipart.
Love color, not pastelly though.
Medium color vs. bold bright color.

I actually use red, yellow, orange, green & blue in a lot of my program design to emphasize certain movements …so please feel free to experiment .Would like to see a creative flare if you want to step outside of that as well.

Like white space with the clean, fresh look. This logo will be used on our new website, our blog, and facebook fan page.

Curious to see how you would display the ‘movement’ in the logo.

Like white space with the clean, fresh look.

This logo will be used on our new website, our blog, and facebook fan page.

Custom package

US$265

Free features

  • Open contest
  • Fast-tracked

Deliverables

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