We are a family run small business (husband,wife, 2 children & help from our parents with painting!) creating personalised Children's Toy Boxes looking to expand to other furniture items for little tots in the future such as rocking chairs, dolls houses, little table & chair sets. Our inspiration are our two children Louis & Sophia, who are the tester bunnies for our goods. We started out 1 year ago, when we decided we needed storage for all of their toys, and couldn't find a colourful, customisable storage solution. I've always been creative and with carpentry in the family our first toy box was made with 3d wooden lettering cut to spell their names complete with an upholstered padded seat for them to sit, read books & play toys on. From there our personalised toy box business was formed and its gone from strength to strength with us receiving around 100 orders per month, which is quite enough for our hands to keep up with, hence the rebrand and the way in which we want to grow to cater for our ever growing audience.
Our target audience is parents that want to create a bespoke product to suit the room it's going in, be it children's bedroom, playroom, nursery or living area. We allow customers to choose their colour scheme and fabrics making it totally personalised to them. We aim to have a playful, colourful look, with a mix of vintage florals for the gilrs, with products for both grown ups and children to enjoy.
We would like a brand with individuality - it’s own look and feel that seeps through everything = a clear distinct brand.
We like illustrations supporting the logo - or that are a part of the logo itself. Tying in with a focus on our two children (Louis 3.5yrs old & Sophia 15months) would be good to see as our brand has evolved from them but we are open to all ideas!
We like the colours pink, purple & aquas but we are happy for designers to give their own ideas on colours too!
We like the idea of banners, bunting etc being used & light, bright & colourful.