The followings should be considered as thoughts not as stricts guidelines. Feel free to let your creativity flow.
We definitely want something bold, intense and in movement. Not too many soft curves.
We would like an emphasis on the meaning of the word ''Virage'' (means ''turn''), which is central to our concept:
- Life change
- Truck turning
- Arrow on a road sign
The logo is gonna be also put on our big truck and on outdoors displays.
We want to make the viewers feel that they can go from ''couch potato'' to amateur athletes easily. We'd like a logo that reflects the optimal results of our program, which is going from sedentarity (red) to being active and healthy (green).
Key words: Motivation, change, action, energy, refreshing, younger.
The words ''en entreprise'' is a subtitle and should be smaller. Please take note of caps letters and that there is an acute sign on the word ''santé''.