Please nothing hippie, no butterflies, yoga, lotus flowers or standard pilates stuff. This is a real, honest and practical service with programs to increase fitness sustainably.
Not a personal trainer, not a boot-camp. This brand is a well constructed platform that makes increasing your health and fitness easy to implement and sustain.
Also attached are some symbols that indicate balance/harmony which you may wish to study to get creative ideas for the icon in the logo.
We are looking for a brand identity that flows without being flowery.
The tone is: Responsible, balanced, flowing, energising, tranquil, self assured, sustainable, comfortable, friendly, supportive, solid, reliable, sensible, practical.