I am a personal trainer and running coach helping new runners train for their next race, and improve their fitness so they can run with renewed energy and better health.
My target audience is women, aged 30-45, professionals, with a household income of $75,000 or more, young families, training for a their first 5k, a half marathon or more. My clients have the financial resources to invest in training and are willing to pay more for a premium service – I want the logo to reflect that level of professionalism.
My clients struggle with finding the time, motivation and strategy to help them to achieve their running and fitness goals, which can be running a 5k or training for a marathon. Many want to lose weight as part of the process. They need me to help them with their confidence. Community is also an important theme, as is the feeling that anything is possible.
My average client probably enjoys yoga and is slightly out of shape. They are just starting their running journey. But this is just the beginning – we don’t stop at 5k – we train them all the way to running a marathon and beyond.
As I grow, I want to speak to athletes, but to start, I want to focus on beginners and build an organic community, using running as a way to overcome obstacles. I want to focus on trail runners and running outdoors, cross-country / by the beach etc. Not so much track and field.
I provide personal training services, running coaching, race training plans and weight loss programs. I also write EBooks and put on running camps and retreats.
The company is based in Vancouver, BC, Canada. I would like the logo to reflect the feel of the West Coast without being too localized that it can’t be international in scope.