Tell us a bit about who you are and the people you reach
We sell home exercise equipment via Amazon.
Our target audience are adults, 40 years+, who want to maintain a reasonable level of fitness, control their weight and increase energy levels. They do not want to build big muscles or a ripped physique. They want the convenience of exercising at home rather than having to travel to a crowded gym. They can also pack the exercise equipment into a suitcase when staying away from home on business trips or holiday's. Therefore, both flexibility and mobility are important.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The logo is to be used on our website, products and product labels. We require a simple, clean design where the colour(s) can be changed depending on the product we are selling but without detracting from the impact of the logo.
The first product is Resistance Bands and the logo will be printed on a black nylon bag. Therefore the logo colour should predominantly be white. We also require an opposite, predominantly black, version to add to our website and also the next product. While not required now, further products, such as supplements, would be better with a coloured version, e.g. green.
We require all source files for printing directly onto product (AI), labels and uploading to our website.