This product is an organic and holistic whole-food-based protein drink that provides 25g of protein, 2 servings of vegetables, and 25bn probiotic CPU and literally heals the body from the inside out. It is Paleo (gluten, grain, dairy, soy, refined sugar, and legume free), Keto/low-carb, and safe for many people with special diets and digestive conditions.
I want the design to convey strength, nourishment, healing.
My initial target market will be: Crossfitters, Paleo enthusiasts, Keto and low-carbers, and yoga enthusiasts. Basically, the fitness market that wants outstanding organic solutions to their protein supplementing challenges.