"MONEY CLUB" is a startup company founded in 2012 to launch the first crowdfunding platform of collective lending P2P in Kazakhstan, which will enable people and businesses to give each other money at the mutually affordable interest rate. Crowdfunding is the collective cooperation of people who voluntarily pooling their money and other resources together, usually via the Internet, to support the efforts of other people or organizations . The purpose of the communication strategy at the first stage - to involve people to the idea of collective lending as well as to convince potential customers of the benefits of giving and receiving loans through our portal.
Based on the Logo, MoneyClub team has to
a) in benefits to receive investments back with high yield compared to banking saving accounts;
b) in benefits to receive repayments on loans with the minimized risks through diversification;
c) in benefits to receive loan parts with high liquidity due to the possibility of selling loan portfolio through the sale of shares in loans to other MoneyClub registered Investors;
a) in a fast and convenient way of loan processing;
b) in a low interest rates on loans obtained directly from investors without an intermediaries (the banks, microfinancing organizations, etc.)
Further communication strategy
a) forming the strong image of the professionals who are managing the MoneyClub portal
b) create the image of a collective lending portal in the eyes of potential borrowers as the most accessible source of loans for consumer purposes and goals of business development;
c) create the image of a collective portal lending to public authorities as an innovative and breakthrough tool for economic development, to strengthen the links between the real economy and the capital market. A completely new business model in Kazakhstan is as unique as the brand and business model.
MoneyClub LOGO- should cause the image of a reliable long-term investment partner.
The image must generate such concepts and values \ Association as a transparent company with clear rules of the game, focus on success and the result, guarantees high and low risk, innovation, increased welfare.