I'm an eternal optimist, super enthusiastic and LOVE leading/guiding/teaching/inspiring as many people as I can get to in a single day! I come from the corporate world of recruiting where I helped individuals find jobs as well as companies looking to hire. The division of the company I worked for shut down a week ago and I'm now in the same place as a lot of my previous clients. I've decided to take my strengths and passion to the next level in creating - WAYT? (Who are you Today). My website http://www.whoareyoutoday.com has very little content and isn't even remotely close to what I'd like to project to the world, however, I was reluctant to put up one of those "under construction" pages. I've been on our local news (http://www.11alive.com/video/defaul…x#/11Alive) and done several presentations/speaking engagements. I'm looking to make this much more than a small business in Atlanta. I'm very decisive and know what I like so I'm quick to set goals, accomplish them, and move on.
Logo/identity needs to appeal to the masses. Our target audience is individual consumers as well as large organizations needing our help/services. Men and Women, ages 18 - 60. Our business is centered around personal and professional growth, so whether you're looking to re-create your resume and learn how to interview for your ideal job OR you run a Fortune 100 company and are looking to improve morale/company culture, etc. I'm not looking for just a logo, but instead a "brand" that is appealing online, in print and on apparel.
I don't want something stuffy and stale. While this is a professional services firm, we still need to project enthusiasm around helping our clients achieve their goals as well as give them a feeling of trust that we're the right firm to take their career or company to the next level. (I see blue, orange, purple, white, some black) When I see gold or silver I think of cold, or expensive. I don't want to come across as unapproachable, out of reach, or more of the same like my competitors. My initial thoughts are - simple is better. The newest trend seems to be all lower case letters with rounded edge fonts, but I'm open to ideas. When I did a very elementary sketch, I thought of a speaking bubble with "wayt?" in the middle. The identity of my company needs to be fresh, timeless, and appeal to the masses. It also needs to be transferrable for web, print, media, etc.