I've been digging around in current design trends (something I know very little about!) to get ideas, and I came across a couple of articles with design concepts I find appealing.
First, in this article, https://justcreative.com/2018/12/18…ends-2019/, I find the following interesting:
1. Responsive, Contextual and Variable Logos. The Center Circle logo will appear in a variety of contexts where more or less design might be appropriate. I'd be interested in seeing a range of logos that could work on a website, a yard for sale sign, letterhead, etc., where a slightly different version of the logo might be called for.
2. Extreme Minimalism. I'm looking for a logo that is iconic and--hopefully--will become immediately recognizable. The logo will appear on the yard signs of for sale homes, so the hope is that people driving by will see the logo and immediately know it is a Center Circle property.
3. Integrated Negative Space.
8. Optical Illusions (LOVE the Edgeboard Logo!)
11. Almost Flat.
Additionally, from this site, https://www.crowdspring.com/blog/lo…ends-2019/, I really like:
2. Perspective-play Logos.
5. Simple Typography.
6. Illustration replacing letters.
10. Cut typography.
And from this article, https://99designs.com.au/blog/trend…nds-2019/:
1. Variable logo design.
2. Logos that trick the eye.
4. Purposeful color.
5. Elevated negative space.
6. Shift in Minimalism.
8. Overlapping elements.
Those are just a few ideas of what catches my eye to help you get started, but you're the expert so feel free to think and design beyond these!
Just to give you a little background on the name.... Most real estate teams in the DC market are named after the founder. My last name is Tyndall, so the obvious name would have been "The Tyndall Group" or something like that. But, I didn't want the team to be about me for many reasons. In researching how others have named real estate teams, I read that use of geographic terms is one direction, and alliteration is another attractive/memorable way to name a team. After brainstorming, "Center" and "Circle" are both geographic terms, they're both 2-syllable words starting with "C", traffic circles are a recognizable part of DC's landscape (I work in Logan Circle--aerial view of the circle attached), we want our clients to be at the "center" of what we do, we want our clients to join our "circle", etc., etc. So the name came together. Only then did I learn that a Center Circle is actually a thing--the circle in the center of a soccer field. I also liked that visual because it's where the game begins--much like where the search for the perfect home or investment begins by working with our team. There are lots of plays on words and these themes, I think, for developing a stunning and memorable logo and also coming up with good tag lines.
In designing the logo, please keep in mind that the team's logo, by law, with appear alongside the the Long & Foster | Christie's logo (imaged attached), so the two will need to look good together.