Nutrition Souq is an online nutrition, fitness and supplement website based in Dubai that includes an online supplement store, the UAE's biggest Directory of Gyms & Fitness centres and a learning centre/blog.
Nutrition Souq is a marketplace of nutrition - a bazar for all things related to healthy supplementation, sport and fitness. It’s a marketplace of products and information to help you be your best physical self and reach your goals.
Sports supplements are designed to help you reach your goals. Giving you more energy, providing the essential nutrients that your body craves for putting on muscle and losing fat.
Mission & Vision
Nutrition Souq aims to be the GCC regions’ leading online sport and fitness supplement store and create the region’s most comprehensive listing of gyms, fitness centres and personal trainers.
* Aim to be ranked number 1 on Google for supplement products in UAE and other GCC countries.
* Aim to have the most comprehensive list of personal trainers and fitness professionals in the region.
* Aim to be the regions number 1 blog for nutrition, supplementation, fitness, health and bodybuilding
http://www.bodybuilding.com - this is the closest concept to what we are trying to achieve.
* http://www.sporter.com - Our major competitor
* Souq.com: http://bit.ly/XpWP8a
* Lifestyle Nutrition: 32 stores across UAE
* Dr Nutrition: 17 Stores across GCC
* Super Care Pharmacy: 10 Nutrition Centres
* Muscle Mass: http://musclemass.ae
* Nutrition Zone: 7 stores
* Good Health: 18 Stores, located inside Sun & Sand
Primary - Physically active people involved in fitness activities
Male, Age 16-45, Physically active with interest in working out, bodybuilding, gym, sport and fitness. Would be a member of a gym or health club. Target customer would already be familiar with supplements, at the least with protein powder and have had some experience with purchasing from a retail outlet. Working class starts from AED 4,000 and upwards. Range in nationalities including Western 15%, Indian 25%, Arabic 35% and Filipino 25%.
Female, Age 21-45, Physically active with interest in sport, gym and health clubs. Primarily targeting females that attend fitness classes or personal trainers. Could be working class woman or stay at home mum/wife. Range in nationalities including western (British, USA, AUS, Germany, France) 50%, Arabic 20%, Indian 20% and Filipino 10% (stats need refinement).
Primary - Goal Based Segments
* The primary target market can be further segmented into groups trying to achieve specific fitness goals. These include:
* Muscle Building (shredding)
* Aerobic Fitness
* Weight Gaining (bulking-up)
* Better Body/looking good
* General Health
Primary - Activity Based Segments:
* Attend Group fitness
* Solo gym junkies
* Team gym junkies
* Team sports people (Duplays, rugby clubs)
* Cross-fit and trx
* Build Muscle
* Lose Fat
* Improve Sports
* Increase Energy
* Improve Endurance
* Health and Wellness
* Improve workout
Secondary Target - People Wanting to Lose Weight
While some members of the primary target are also looking to lose weight, this category is more geared towards people that are not/have not been physically active for a long time and are looking to ‘get into shape’. Generally targeted at overweight people. Male and Female, aged 21+. Products that interest these people include weight loss tablets, de-fox diet plans, herbal supplements, lean-mass protein, multi-vitamins. This market is also interested in personal trainers and class based exercise activities.
Secondary Target - General Health and Wellbeing
People looking to simply feel good on a regular basis through basic supplementation. Not necessarily going to be physically active. These people will be more interested in vitamins
Secondary - personal trainers and instructors:
PTs form both a referral and customer base. As high intensity sports people, trainers are high level supplement users. They are also perfect to be selected as brand ambassadors because they can pass on recommendations to their students.