New corporate logo

Rivel

The Value of Global Insight

We are “data-driven management consultants” which means we survey various audiences to understand their opinions about a company. For a hypothetical example, we could be hired by the CEO of Adobe to survey the company’s major investors, internal executives, board members, employees and users to understand their perceptions of Adobe. We would ask these groups a variety of questions, such as what are the strengths of Adobe and its software, what are the weaknesses, etc.

We are “data-driven” because we would use the data we collect from these surveys to make recommendations to the CEO of Adobe, which is unlike other management consultants who provide their recommendations based on their own opinion, not hard data.

Our methodology is utilized by companies in any sector of the marketplace, and of all sizes, from very large, multinational conglomerates to smaller firms with less than a 100 people. We primary customer is the CEO or president of those companies.

We are considered trustworthy, credible, the industry leader, experienced.

Our new palette:
Main color: #1B264F
Primary accent: #006989
Secondary accent: #3FB0AC
Used sometimes: #FB7F03

We are looking for a wordmark or combination mark that speaks to this in a sophisticated, modern way (but conservative, nothing gimmicky or comical). We are open to logos with an interesting element to it (see companies that do similar work as us: Ernst & Young, Price Waterhouse, Accenture, KPMG).

We see our current logo as quite busy (http://www.rivel.com), so we are looking for something simpler this time around.

Our logo is often put on darker blue backgrounds, so we would like a color version and a lighter/white version.

Company name: Rivel (can be all capital letters, all small capital letters or a capital “R” and small capital “ivel”)

Tagline: The Value of Global Insight (would like to see with and without)

Our new palette is:
Main color: #1B264F
Primary accent: #006989
Secondary accent: #3FB0AC
Used sometimes: #FB7F03