1. Product Position. Make Voyages is a product/service under the mother company Employee Rewards (like DieHard Batteries is to Sears, or Jetsetter is to Gilt Groupe). So, it has to work with that existing brand/logo of Employee Rewards (attached) - see http://www.employeerewards.com (landing page only - site doesn't go live until Jan. 11. So, in th future we will do something like, Make Voyages - Employee Rewards Travel. See attached jpeg of web comp for rough idea, but... do NOT design it with the Employee Rewards logo at this time, as Make Voyages will have to exist on it's own in the initial sales efforts.
IMPORTANT NOTE: we do NOT want you to design Make Voyages with Employee Rewards at this time. Just keep it in mind so they can work together at a later date.
2. Style, Tone and Look & Feel: exclusive, club, classy, a new way to think about travel, but not fancy. Quality - not cheap. We are not discount travel. We are not the lowest fares. We are an exclusive club for insiders.
3. Background: The name Make Voyages comes from a Tennessee Williams quote “Make voyages! Attempt them... there's nothing else.” What we liked was the non-traditional naming convention to help people remember the name, but more importantly it seemed to capture the spirit of adventure - the idea that travel can be fun again.