We're a small group of guys creating a site and iphone app that will encourage people to exercise more regularly by making exercising more enjoyable. We plan to offer users light-weight tools to track their progress and fitness goals while also offering them the ability to socialize/interact with other people that enjoy working out, exercising and staying fit.
We are targeting the 50M people in the US who have gym memberships. This audience ranges from the ultra-fit, exercise fiends to the person who has a membership but goes into the gym infrequently.
Gender: Pretty even split male to female
Age: 18 to 35
We're looking for a logo and icon to represent FitDNA.
Despite the name, we don't want the logo to feel "science-y". No test tubes, DNA strands, etc. While we are offering tools for people to track their fitness, we don't want it to feel like using our services is like completing your science or math homework.
We're looking to represent ourselves as a useful utility with social tools (friends, comments, etc...) that make exercising and staying fit more enjoyable.
We want the logo to be fun and web 2.0. Feel free to experiment with colors.
We also need an icon that can be used as in iphone App Icon. Same guidelines above apply.
File format requirements:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)