Completed contest

Condom wrapper for guerilla marketing campaign

Freestate needed a new logo design and created a contest on 99designs.

A winner was selected from 34 designs submitted by 9 freelance designers.

34
entries
9
designers
1
winner

How Freestate started their logo design journey

Company name

STAATSKLOTERIJ / STAATSKLOTEN

Overview

As part of a guerrilla marketing campaign we are launching a new condom brand targeting people who are totally fed up with Dutch politics and current government policies. People who don't want to get screwed by the system can now buy STAATSKLOTEN (which are actually "condoms") to protect their "interests" metaphorically speaking. If you're not Dutch the brandname STAATSKLOTEN needs some further explanation to understand what's so hilarious about this name and why the letter "K" plays a key role in the underlying word joke. Without the "K" it reads STAATSLOTEN which are lottery tickets issued by the STAATSLOTERIJ, which is the Dutch State Lottery (see: http://www.staatsloterij.nl). By inserting the "K", however, the word can be translated as "state nuts", while staatsKloterij means something like "federal fuckup". Sorry for the language by the way:-) In short, we like to use the message of "safe sex" to promote "sound governance"

Tell us a bit about who you are and the people you reach

Dutch people who hate politics and willing to buy condoms to sponsor our campaign against wrong government policies.

Requirements

The logo must include either the word "STAATSKLOTERIJ" or "STAATSKLOTEN". The choice is up to you, but whichever you choose, make sure the letter "K" clearly stands out somehow.

Other than the name STAATSKLOTERIJ, the logo may NOT resemble the brand mark of the state lottery "STAATSLOTERIJ" in any way (check out http://www.staatsloterij.nl to make sure it doesn't). So please don't use the colors "orange" and "blue". Because in Dutch elections "red" pencils are used to cast a voting ballot, the color RED seems very suitable to us.

The challenge is to design a logo that can be printed on a square-shaped condom wrapper. Please have a look on http://www.condomwrappers.com to get the general idea.

As long as the logo looks well, don't worry too much about ethics. This is a private contest and, as you probably know, people in Holland are not so easily shocked or offended by sexual related expressions.

It would be nice if you could come up with a clever/nice way for adding a tagline that can be changed, like for example: "Screw the System" I also hope you can come up with an "one-fits-both" solution that would allow me to use your design interchangeably for STAATSKLOTERIJ and STAATSKLOTEN.

Please follow my comment in the public forum.

DON'T FOR GET TO DOWLOAD THE PDF-FILE I ATTACHED FOR INSPIRATION

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