We are open to multiple versions/interpretations of the logo. So feel free to be creative if you have ideas outside of the requirements listed below.
Version 1 requirements:
Stylized illustrated version of the venue (see attached image concet1.jpg), which should include the palm trees that frame the stage, the beach, and the stage and some of the stage foreground. Including the audience is not necessary, grass will be sufficient.
Some keywords and emotions the logo should invoke are: summer, fun, music, festive, beach, friendship, good times, relax, celebrate life.
Version 2 requirements:
-ocean in the background
-grass ( visual of the golf course, maybe a flag somewhere on the green)
-include a vehicle, maybe an older truck with a surfboard on it with “Follow me to Paradise” written or scratched in on the side of the truck.
-include two-three palm trees maybe framing the logo.
-Would like to see “Avila Beach Concert Series” written somewhere below it.
-add a music element: either the stage, music notes, an instrument, something that reminds people they are at a concert
-Not too cartoon looking.
-More on the simple side-include what you can from above to make it look simple
Possible subtext includes: "Avila Beach Concerts at the Cove" and/or "Follow me to Paradise".
Please also provide black and white versions as this logo will be used as an icon across multiple forms of media.
I want the audience to look at the logo and get a sense of the venue
Be creative....imagine sitting at a golf course on a hot summer day, overlooking the most beautiful beach on the Central Coast all while listening to your favorite concert.
Need a fresh log to go with our amazing concert venue.
Palm trees are a signature of the venue