Fury IT , Fury I.T. (furyit.com)
Fury IT is a computer services and technology startup. The company is focused on providing computer services and repair to both residential and commercial clients. Fury IT is determined to provide quick, professional service to its customers with a modern, sleek style and presentation. The name implies a touch more attitude and spark than your average computer shop.
The logo from this contest will be central to the business and its core branding campaign and will be included on the company website, literature, uniforms, mailings, etc.
Being a computer repair business, we will be targeting anyone with computer needs. That means that both business as well as residential consumers will be sought. We will be seeking to present and maintain a high end image, without a high end price tag.
This contest is for the design of a computer business logo. Current ideas include a wrench, a microchip, printed circuit traces, etc. We have even gone as far as items that relate to the word 'fury'. Feel free to experiment within the guidelines below. We would prefer to stay away from the cliche keyboard and mouse logo, however thats not a requirement. We prefer logos where both symbol(s) and the brand name text are included together, but able to be separate from each other and used independently for specific branding campaigns or uses, rather than a interwoven or intermingled symbol/text creation. Variations will be accepted. By the same token, variations of the name itself as the logo (logotype) are also encouraged.
-Vector graphics format required
-Capitalisation variations are acceptable
-Punctuation of "I.T." is optional
-Type should be scalable to small and large presentation without loss of visual acuity or clarity, no small text or overly thin lines
-Adaptability to embroidery preferred for uniforms and merchandising
-Logo may be used in vehicle wraps
-Apply professionalism with a side of attitude. Contrasting the words "Fury" (the attitude) with "IT" (the professionalism) is an idea we have played with in regards to the typeface and fonts. This is only a train of thought, and not a rigid requirement.
-Two to three main colors would be our preference.