How Matt Wakeham started their logo design journey
SME IT (UK) LTD
SME IT is a small IT consultancy in need of a polish. We offer all manner of IT services to the small to medium size market and are growing quickly. Unlike many IT companies in our market we offer enterprise level services at small to medium company prices. We tend to go for the smarter solutions instead of just trying to sell on site visits. We also own 99% of our services rather than rent so we maintain complete control. We are moving closer to being able to offer clients fully hosted offices including VoIP and Citrix based Desktops. For us Solutions come second only to Security and Reliability.
Will be releasing some VoIP and Hosted desktop solutions to clients shortly (Will need more designs).
Tell us a bit about who you are and the people you reach
We're aiming at the small to medium size market. Clients without in house IT support or those who wish to lover costs or maintain a more constant support are our normal target. We give a clean, sharp and professional image and always innovate for new solutions and better ways to improve IT for our clients. Those who see IT as key to there business success and embrace technology but need the backup of a company who can make it happen.
In general we like the logo but feel it's just a bit flat and dated. We are after someone with the skills to bring this logo up to date, a bit more polished but keeping the essence the same. Orange and dark grey (Charcoal) are good colours within the whole design and need to be maintained but the logo must be able to show on both white and charcoal background. Slight colour changes would be acceptable to darken or lighten area's but orange and dark grey must still be key.
Ways to improve are the give the logo depth, shadow and other such ideas but that's where you guys come in.
The logo must be able to resized and supplied back in vector format.
We will be releasing more designs for brochures, flyers, stationary and websites once this one is complete. If you interested in continuing the theme design please let us know so you can be informed once release.