We offer a software product that monitors users activity on their personal computer. The product is called Desktop Shark and it is currently offered from our website free of charge. The software is meant to be undetectable to the average user. It tracks everything from keyboard strokes, websites visited, IP addresses, screen shots, etc...
Our target audience is end-users.
Colors are nice, just don't go crazy. The logo will be primarily used on t-shirts and at the top of our website.
Simple and elegant is good. Maybe all text, maybe a nice clean graphic, you tell me. In looking at the website you will notice a mixture of colors that give off a stealthy look. Please keep in mind that it is in the plan to change the look of the website to take after the logo. So.... don't worry about trying to match colors too much. However, we are looking for something that users can identify the product with, so keep that in mind.
Since our software is "untrusting" in nature I would prefer a logo to be something that would ease the concerns of our users. Perhaps a cartoon shark or something. However, I would still like for it to come across as stealthy. Good Luck!