Coastal Car Worldwide Logo Redesign

Coastal Car Worldwide - http://www.coastalcar.com

Mission Statement
Coastal Car Worldwide provides chauffeured service to the luxury ground transportation market by catering to the corporate and leisure traveler. We redefine quality service by combining decades of industry experience with innovative concepts that streamline communication and maximize office efficiency. We develop our own in house state of the art technology which allows us to custom tailor programs designed for corporations, hotels, private aviation, meeting planners, travel and talent agencies in over 850 cities worldwide.

We are confident that are service is unique and we exceed our customers expectations each and every ride. Our vision is to be the leader in ground transportation setting the standards that all other companies aspire to achieve.

We deal with the corporate & leisure travel markets, hotels, and the meetings & event companies. We are an upscale brand providing chauffeured transportation across the globe. We provide cutting edge technology via our proprietary web reservation system and ride status notification alerts, all at a competitive price. We have local knowledge of each market allowing us to maintain a consistent level of service, regardless of the language. currency or time zone. We understand our clients' needs and deliver a service that exceeds their expectations. We anticipate the unexpected and are always prepared.

Once we redesign the logo we are looking to redo colllateral to convey a message that coastal car worldwide is the premiere luxury ground transportation company that sets the benchmark in the industry. I do not want limousine mentioned. I am looking for professional and elegant, but not over the top. We are happy with our color scheme, but open minded to see something new. I would like the logo to pop and make a statement. We like the icons, but do not feel they are placed properly and the fonts do not match. We think the logo is too bulky, but feel we may have a winner with minor revisions and someon'e creativity to make it all come together. We have been in business since 1973 and are leading the industry because of three major factors that set us apart... our service, our technology and our experience and knowledge of the industry. We were playing around with a tag line "we make travel easy" and "we deliver peace of mind". We are not stuck on the tag line.... redefining quality service.