1. It needs to incorporate the cloud theme.
2. Need to incorporate a Social theme as well, this could be people connected, or a group of people.
3. Needs to Be an Illustration that works well in Print, and 4 color spot at the max, we want to be able to embroider it.
Some Examples of Designs I like:
Twitter - I like the illustrative look, and the fact that it works well as a simple text logo or with a bird, yet its iconic, people recognize the twitter bird.
Salesforce - Has nice Cloud graphics, I like the Rounded Edge Font, very soft.
I like the illustrative icons in the header of this page.
Colors are up for ideas, but the base color should be a blue, to match the cloud theme, but we are pretty open.