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How astim started their logo design journey
Suite 230 Clothing
We are creating a clothing brand called Suite 230 Clothing. Our t-shirt designs represent a mockery of pop-culture and thought provoking messages though the use of both art and text. We are currently focused on unique graphic t-shirts. We are a high-end clothing brand that hopefully can make it's way into both small, upscale boutiques and fine department stores around the world. For example (Kitson, Fred Segal, Bloomingdales, Saks Fifth Avenue, and Neimen Marcus).
A lot of our designs are about current events in both pop culture, dealing with the fantasy world of celebrities and your average people, pointing out how they are both similar and different at the same time. Everybody deals with love, friends, work, family, and all the other crazy things that make up our lives. Our goal is to challenge people to think differently about everything that life has to offer, and to embrace our differences!
Tell us a bit about who you are and the people you reach
Our target audience is in the age range of 16-35. We are in the similar target market as Ed Hardy, Ice Cream, Diesel and any other upscale graphic t-shirt companies. The person (guy or girl) wearing our clothes has to be somewhat confident, aware of the world around them, trendy, conscious of the environment, and not afraid to be different. Our consumer will most likely be into pop culture, and because fashion and music go so well together, they will probably listen to the latest music from artists Lady Gaga, Black Eyed Peas, Rihanna, Beyonce', Usher, Justin Bieber, Owl City...etc.
Our shirts are to be seen as a statement and can be seen anywhere a statement is to be made. From the gym to the club, or a day out on the town to the red carpet. They are tasteful, yet provacative!
We're looking for an elegant logo that grabs people's attention!
We want it to be simple, with a little bit of flare. Something that is timeless, and won't go out of style. We want to see a symbolic logo, as well as see the name "Suite 230 Clothing" written out with the words "Suite 230" getting the main attention, and the word "Clothing" written smaller, somewhere not to grab the attention away from "Suite 230". We want the name "Suite 230" to be the main focus! We want to base our logo off of our name of "Suite 230 Clothing".
We want to make suite 230 seem interesting by giving it somewhat of a mysterious symbol to go with it. We WANT something symbolizing our Suite (room), such as:
-Door to a hotel suite with 230 on it
-Or anything else that you may associate with mysterious, yet inticing rooms.
We DON'T want to see any of the following:
-Hard to read/understand
-Trendy, or in the moment
*Remember to be creative with everything from the numbers to the font and the size to shading, effects and art/icon that will represent Suite 230 Clothing!