Clothing company logo

The Brief

Summary

We are looking for a logo for a clothing company (currently mostly T-shirts). The company is called Fourth Order Effects. Its a giant experiment in which we hope to give some street creed to intellectual/hard science issues that effect our world. The idea of the name is that each person where the shirt is an molecule of knowledge and thought bumping into others and the human knowledge grows.

Company name

Fourth Order Effects

What's your vision?

You can see some of the t-shirts we have sold in the past at www.fourthordereffects.com. We were originally branded after the owner/founder but we could obtain the trademark. So we are relaunching the entire company under the new name. Fourth order effects is in reference to the phrase "third and fourth order effects". 1st order effects is how things effect you. 2nd order effects is how it effects your immediate community 3rd order effects is the whole world and fourth order effects is how it effects the world over time. Global warming would be a great example of this... combustion engine was great for getting us around (1st order effects).... fourth order is that all its emissions could destroy the planet for our grandchildren.. Fourth Order Effects is a long name so we are looking for it to be stacked Fourth Order Effects. We are looking for a design that is power and smooth. Colors it needs to be printed on clothing light and dark so white should be avoided... and if we can change the color to match the design that would be a bonus. Finally, We actually own www.4thordereffects.com while we are pretty set on the full name... we hate parameters so if you have a great idea and want to try something with numbers or FX for effects give it a shot... if its cool we consider it.

The Brief

Wants

- Will be printed on cloth... use of white should be avoided. - Powerful and Smooth Design - Giving Street Creed to Intellectualism Run with.... - We like a compact logo that encompass the name... Probably needs to be stacked. - Chain reactions, molecules bumping into each other.. - Will consider use of numbers and symbols or abbreviation. - If it was a logo we could adapt colors to our designs that would be a bonus

Don't want

- Avoid white and light colors.

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The Brief

File deliverables

Full copyright with production-ready files for digital and/or print.

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An illustrated sumi-e style design for the favorite floral, botanical and interior design shop of California.

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