First - thanks for reading and joining the contest!
Transpara makes real-time mobile business intelligence software (product name: Visual KPI) for large enterprises (energy/utilities, manufacturing, data centers, etc.), putting their most important data on Blackberry, iPhone/iPad, Android, Windows Mobile or their favorite web browser. Customers include Microsoft, BP Wind Energy, Con Edison, China Light & Power, RIM, Eli Lilly and many others.
While it is an enterprise-class software application, it is very unique in its design, easy to implement and brings almost instant value. Please look at our web site for more information: http://www.transpara.com
We welcome feedback and questions throughout the contest and will respond daily. We appreciate your effort and will do what we can to help you win!
Targets include executives and operations leaders at medium to large enterprises (COO, VP of operations, plant managers, etc.) in many industries.
We believe these customers, while often at traditional enterprise companies, are still consumers at heart and value a great looking experience. We also believe that simplicity, clarity and quality never will always be in demand.
In the past, our product (Visual KPI) has only used our company logo but as its popularity has increased we feel the need for the product to stand on its own with its own logo/brand.
The product focuses on several key things that we would like the logo to reflect (software screen shots are attached):
- Trends and history (like a stock chart see screens attached)
- Alerts (being notified if something goes wrong)
- KPIs (key performance indicators)
- Status (are things going well or not, like a traffic light)
- Speed (real-time data and decision making)
- Mobility (can be used on any smartphone or web-enabled device, wherever you are).
If you have questions at any time, please ask! We will provide feedback daily.
- One logo that includes the product name (Visual KPI) and any other related design elements. Please submit entries in color on a white background.
- Winner needs to provide five versions (color logo on white, black and transparent backgrounds, white logo on black and black logo on white) when the contest ends
- Winner needs to provide large, medium and small jpeg and png files along with source files (Illustrator or Photoshop, including all layers) when the contest ends
- Logo must be horizontally oriented, not vertical
- Logo must look good (limited aliasing) at a very small size (less than 30 pixels tall) in jpeg or png formats for web and mobile use.
- Clarity at a small size is critical as it will appear in our software
- Should be unique, but compliment the Transpara company logo (attached) if possible as they will often appear in the same places.
Please ask if you have any questions. We are looking forward to your great designs and want you to win! Good luck!