How lowenlifestyle started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Two parts of the company:
A- Celebrity personal trainer - trainer to the very elite in LA.
B- Adrenalin tours -all sports orientated tour packages covering Southern California) for tourists national and international.
something sexy yet elegant - and no sports equipment or stickman/woman working out.
Target audience is people that can afford $200 and up an hour for training and a corporation/ family/ couple/ single tourist that are going to pay a pretty penny for the adrenalin tours and will get quality in return. This is not Hollywood blvd and The Santa Monica pier.
On one hand I want a logo that represents " owner of the Soho House- members only" exclusivity
And on the other, something that is a little more explanatory of what I do- not sure which way to go. I am ultimately attempting to achieve myself as the brand and to lead to expansion in other ways down the line...
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Light neutrals: Purity, balance and sophistication.
Dark neutrals: Formality, mystery, exclusivity and luxury.
Let designers make suggestions:
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I'd initially played with idea of using the 2 L's of the brand name, Lowen Lifestyle with possibly the second L for, Lifestyle printed backward, representing the edge of the brand somehow- just one out of many you guys have in mind I'm sure...