The old logo was for "Alexion Software" only. The new logo has to be used for "Alexion Software" (company name) and "Alexion CRM" (brand name).
When used in a big banner (2 meters wide) the logo and the text should be readable. With the current logo the text dissapears in camparison to the figure.
CRM stands for Customer Relationship Management. The new logo has to carry out this principle. The logo has to reflect the importance of a good relationship with curstomers and the information one can share with colleagues.
The main ideas for the new logo are: (CHANGED)
- "Customer is King" principle (the consumer/customer is most important for a company, the customer will be treated as a king)
- Sharing information & working together
"Customer is King" is about the principle that the customer is the most important for a company (not their own employees or making profit etc). The customer is the central point on which a company focusses (who uses our software).
Colors can be orange and blue, but feel free to experiment. Must fit with our new website to be launched soon: http://www.nederlandsecrmsoftware.nl
A text-only logo (e.g. Alexion CRM) might be an option als long as part of it kan be used as a kind of langmakr/recognition and for the icon to start our program with (a Windows app.).
The name "Alexion" is also an old Greek name. Starting with an "A" in "Alexion" makes it listed in the top of e.g. crm software companies.
Extra: We also need a the logo to be used as 16x16, 24x24, 48x48 icon for Windows desktop and quicktray (starting Alexion CRM).
Added 29 june: "example logo.png" is what I tried myself as something to have an "A" but also about people working together. Maybe the customer as a central point has to be added still.