Dean’s Burger Bar and Grill
· Casual and family friendly.
· An Ale House of sorts(http://www.carolinaalehouse.com/), but cleaner, warmer and with a touch more “polish”. Think High-end neighborhood bar, but at a reasonable price.
· Menu $5-$15 with a focus on awesome custom burgers
· Amazing TVs. “a casual grill and bar that just so happens to have great TVs.” I am going for quality before quantity here. Additionally, when there isn’t a big game on we will show movies like Bogart’s instead of sports center or bass fishing. Bull Durham, A Bronx Tale, ECT.
This is the shopping center it will be going into:
A mix of lunch and dinner crowds consisting of families, young professionals, Sports Fans and anyone else enjoys a relaxing atmosphere with kick ass burgers and an extensive beer list.
Where a guy in a suit will be sitting next to a guy in shorts and sandals.
We're open to all ideas in terms of the logo concepts.
BE ORIGINAL AND CREATIVE!!
Colors: A Casual feel
Red, white, Blues (like attached mock-up) Also try some warmer colors, as the bar top has dark woods, in fact try whatever you feel is a compelling color scheme for a restaurant. Please include a black and white version.
Maybe include a silhouette of a burger and a pint glass, but only if you think it's needed. If this is not done perfect it could look really cheezy. Again, I'm open to ideas...
Also, Keep in mind that it will have to translate to signage and print materials (including bar promo items like coasters, mugs, t-shirts, etc.) - so keep it clean.
Note: the attached was designed by a designer that we worked with in the past and although we like the "rustic" and "clean" nature of it - we're not crazy about it.