BTB stands for "Beneath The Bar", and is a gym and weight lifting apparel line. Our audience is bodybuiilders, powerlifters, crossfit, and other competitive weight lifters.
The style should look TOUGH and RUGGED. DISTRESS the logos. Try not to let the logo's look too much like this logo: https://www.google.com/search?q=big…OICh0SFQa-
The Logo should include the "BTB", as well as a bar (possible above the "BTB". Be creative with the BTB part of the logo, without adding extra elements. No helmets, shields, and that kind of stuff. Try merging the letters, connecting them, incorporating some kind of line above, or part of the top of the BTB, or Part of the top of the T, to signify a Barbell above the logo.
Check out the designs below for inspiration on the DISTRESSED look.
Here is our website: http://www.beneaththebarapparel.com/