I really like wordmark logos that have an emblem before them like this company's: https://flatiron.com/
Here's another one: https://sendgrid.com/
Though I also believe it's cool to have an emblem or accent feature of just your company's name like Upwork: https://www.upwork.com/
The look and feel of Toptal's Enterprise brand is also something that I love: https://www.toptal.com/enterprise
You can just look at it and it feels sophisticated, innovative and industry-defining.
Here's another good example of accented company name wordmark: https://www.accenture.com/us-en
While Accenture is lowercase, I definitely want our logo to be title case: BrokerFlow
Accenture also does a really good job of incorporating the > into their entire visual language.
Capterra has another really good emblem/wordmark combo: https://www.capterra.com/
I see our brand as being clean, with a lot of white. We can add seriousness and impact with charcoal and our fonts will be clean, elegant and probably have a slightly thinner line weight. I believe our accent color should be somewhere in the green palette (money, comfort, pioneering), perhaps seafoam. would be a good place to start but the designer should have creative freedom.
We want to appear serious and trustworthy yet bold and ambitious. Seafoam is a youthful energizing color that can give our platform a lot of life. I'm sure the full swatch will look good if we're using that, white, and a charcoal plus other accents to make things pop.
https://www.mint.com/ has a really good example of proper color ratios and font size ratios on their website. I see us as being quite similar.
Pages & Icons
This is one of my favorite uses of iconography on a landing page: https://www.toptal.com/services/art…evelopment The second block of this uses icons perfectly that completely fit the visual style of the sub-brand. I want to replicate this for our features and if we do this well, we position ourselves lightyears beyond brokermint.