We sell bicycle saddles with an integrated red light in the back of the saddle. This is our first product and we want to add products along the way that are related to bicycles, bicycle driver gear, with a target audience of bike delivery drivers specific and by targeting this market, get a good reputation so that all bicyclists will appreciate the brand because it is liked by the experts.
Customer 1: Joe
Has multiple bikes, likes the extra safety of the flashing back light.
He likes the comfortabilitiy, the great design, the included batteries, the brightness of the light, the easyness that the saddle is installed.
Customer 2: Noel
Bought it for his wife. She has a 6'4"/230lbs frame and is describing about his experience that he had while assembling the bike, adjusting the position and tightening the bolts to prevent it from moving.
Customer 3: Dave
Appreciates the battery that comes with the saddle and he likes that the batteries are cheap. He appreciates that the saddle is comfortable and he likes the different modes of the light (normal mode “ON”, flashing mode & knight rider mode)
I always like to learn and I am very open to suggestions and advice of you as a specialist designer. Thank you for your cooperation!