How Jeffrey Asselstine started their logo design journey
We are a residential real estate business doing rentals and sales of properties here in Doha, Qatar (middle east). We want to be the Re/Max of the Middle East as our business expands rapidly.
We do not want to be the high-end posh type of agency, nor do we want to be bargain basement, high value, we want a logo that exudes quality and strength and become easily recognizable.
Tell us a bit about who you are and the people you reach
Existing market, couples aged between 30-50, who are looking to rent or buy a property. Expatriates who are living in the Middle East
I want the logo to be used on business cards, letterhead and our website. In the name NelsonPark Property the "nelson" and the "park" are intentionally together with the "P" capitalized.
My favourite colour is purple and I want purple to be a key color in the branding.
I don't want a cheesy real estate brand on my business card with ultra white teeth gleeming faces and big hair.
I want the brand name and the logo to be part and parcel of the same thing. In other words I would prefer NelsonPark Property to be part of the actual logo, as opposed to just a standalone logo beside the words NelsonPark Property