Kidlet.com.au is a new website that targets parents, offering a varied range of activities for families to do together.
It's mainly families with children from babies up to about 12 years of age, however teen children could participate in some also.
The activities families can do together are completely varied - from adventurous outdoors to dinners to memberships to holidays.
Kidlet is energetic, fun, modern, fresh, exciting, vibrant, and all about families enjoying quality time together.
It is integrated with various social media.
Organization name in a stylised type/font becomes the logo.
An image or shape that is easily recognizable is used to represent your business.
An abstract shape or symbol is used to convey the values of your business.
A character or mascot to represent your business.
Representing trends from the internet including gradients, rounded corner etc.
I think bright is the key?! There is no colour theme as yet - hopefully this will come as a result of the logo. This should obviously reflect the brand as described above. Bright, family, kiddie colours could be good. Perhaps turquoise? Bright pink/purple? Deep bright yellow? Open to all other options though so please be as creative as you like!