Completed contest

New Brand Identity - Bicycle Helmet Company

jimsenna needed a new logo design and created a contest on 99designs.

A winner was selected from 624 designs submitted by 154 freelance designers.

624
entries
154
designers
1
winner

How jimsenna started their logo design journey

Company name

Rosebank

Overview

We are Australia’s No.1 bicycle helmet brand and we are in need of a logo update.
Our company began manufacturing helmets in Australia in the early 1980’s with the famous ‘Stackhat’ and continues to make bicycle helmets to the highest safety standards for the Australian and NZ markets.
We need a modern, cool new logo that will look great on our helmets.
To see what we offer, go to http://www.rosebankhelmets.com.au

Tell us a bit about who you are and the people you reach

Mid Socio Economic level recreational cyclists esp kids from 5 - 15 and mums/dads 25 to 45

Requirements

In order of importance
1. Modern, cool logo that will work well on helmets, product packaging (e.g. Hangsell), website, letterhead & signage.
2. New logo to be immediately recognisable, clearly representing Rosebank as a bicycle helmet supplier.
3. Logo to be accompanied by Icon that represents our products by itself. Icon may be used without the word Rosebank (for example; stamped on helmet components).
4. Must look good on black or white background
5. Exisiting colours are White on Black background (or reversed), with Yellow PMS123 (which represents safety, visibility etc). Would prefer to stick with exisiting colours

Additional Requirements
• Artwork in Vector format
• The original file format used to build the logo (e.g. Photoshop, Illustrator, Flash, etc.)
• Disclose the names of any fonts used so that we can purchase them

Custom package

US$969

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