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How DMeagor started their logo design journey
BooRoo (Subtitle: Fetch Results Fast)
We need something that is modern and trustworthy. We chose the BooRoo name because this will be marketed in many different countries and needed a name that was meaningless in any language.
It is important that this logo is suitable for marketing to business users as well as to students.
Tell us a bit about who you are and the people you reach
50% Business users...
Because the name BooRoo is meaningless we would like to brand it around the concept of an animal that 'fetches' the results for the customer.
The most obvious choice is a dog that is in some way holding or interacting with the results data (for example a pie chart frisby or a scroll with some graphs on it in his mouth etc.)
It would be nice (but not essential) if the character was interacting with the namemark in some way, for example with it's paws hooked over the oo's so it's climing over the namemark (this is just an idea, please feel free to experiment.)
We have no current colour scheme or branding so you are free to use whatever looks best.
There shoud be a subtitle which reads "Fetch Results Fast"
NB. We will be trademarking this logo internationally so please do not use any clipart that might cause a copyright issue.