We’re seeking a dynamic, bold logo to represent a new Australian-based non-profit organization: Collective Shout.
We are a fearless, grassroots movement which will expose, name and shame corporations, advertisers and marketers who treat women and girls as sex objects to sell products and services.
We are mobilizing women (and men) to rise up and take collective action against this harmful advertising and marketing.
We are a group of psychologists, lawyers, journalists, authors, aid workers, academics mothers, and advocates for women and girls - all seeking to mobilize women (and men who support our cause) to counter objectification/sexualisation by making corporations, marketers, advertisers and media accountable for these practices.
What we do:
- Campaigning and advocacy using multimedia, social networking, media, high-level lobbying of Government, to expose objectification/sexualisation.
- Education and awareness-raising on the dangers to women and girls of the mainstreaming of hypersexualised messages at every level of society
- We represent the dignity and worth of women and girls; increase their rights and status
- We empower women to take action: give them the skills to make a difference
- Corporations, advertisers, marketers, media
- People wanting to take action but who don’t know how
- Women & Girls
- Parents, teachers, youth workers
- Online, Viral Audience
- Regulatory bodies, state and federal governments
This logo needs to be strong, crisp and challenging. We want it to have a pop culture appeal as well as a professional edge.
Must work well on the web as well as in print.
We’re open but the key colours we think would work best are purple pantones – from royal purple to burgundy. But we are open to other strong colours.
Note - - - We are very open to seeing whatever you, the designer, come up with to represent a group of strong, professional women who are speaking out for women and girls but here are some ideas…
Group of people
Women? [unsure of this – we don’t want to emphasize body types etc – it has to be generic]
What we Don’t Want:
Typical feminist symbols
Soft fluffy overdone symbols for women (eg flowers)
What we Want:
We need a strong, unique logo that captures the idea of strong people (mainly women) joining together for positive cultural change …in collective action against companies and marketers who use the bodies of women and girls to sell products in ways that treat them as sex objects.