Blue Diamond Property needs a new identity

Blue Diamond Property is a boutique real estate agency that is set to expand over the next few years and they need a new identity for all facets of the business including business cards, letterheads website, newspaper ads and on-site signs.

Blue Diamond Property

Desired Style:
professional, respectable, friendly

Accepted File Formats:
Vector Formats (.eps, .pdf or .ai)

Focussing on personal attention and the needs of the client rather than making the next big sale, this family business has a strong customer base that is growing through a positive word of mouth campaign.
The target audience for the company is both (private and commercial):
- renters - new renting customers and managing existing customers
- landlords - landlords looking for a new property managing and existing customers
- buyers - people looking to buy a new property
- sellers - people looking to sell a propertyThe identity needs to be professional, respectable, friendly and engender the feeling that this is a boutique firm with a personal touch. Some kind of icon that plays on the idea of a diamond that can be re-used independently of the text as a branding element is required. Other than this – the brief is completely open.

We have no colour preferences, although given the name should probably have blue in there somewhere (and the logo should work in black+white). We also have no font preferences.