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Higgins Insurance Group

A Different Approach

We are an independent insurance agency established in 1897. Being independent means we can offer our customers options based on their needs. Our loyalty is to them, not the insurance carriers as we represent over 30. We offer all things insurance. If you can think of an insurance product, we can offer it.

Our target market is primarily medium to large businesses in all sectors of the economy. Our man focus is larger more complex risk. There really isn't something we can't insure or a need we can't meet.

For individuals, our primary targets are those that are either business owners or those that are in the medium to high end income range. Our customers are also typically people that value relationships and expertise, not price. We do not sale a commodity.

As we've grown and continue to expand, departments or divisions have started to emerge in our business. We think of these areas as our "specialties" or niche's where we have strong expertise. Therefore, we would like to have the ability for our logo to have flexibility and for each division to be able to break out and have somewhat of it's own use of the logo in different ways. We would like to be able to have our primary logo be the foundation and tie in the different departments or divisions as they emerge.

We would describe ourselves as independent, trustworthy, stable, strong, cutting edge, etc. An institution with strong values and a rich history but willing to challenge the "status quo". Our logo will invoke a timeless, classic look that feels fresh and new. We maybe be 120 years old, but we aren't your grandpa's version of insurance.

Please visit Higgins-ins.com to get a feel for our agency, who we are and what we do. We are in the mist of potentially changing our name and have a number of different options. We are currently known as Higgins Insurance & Benefits. However, we are considering Higgins Insurance Group, J.M. Higgins & Co. , along with a few other options.

I would say that our partners leans toward liking blue as the primary color and we really like the new Volkswagan blue in their logo. Our current blue has a tendency to show up as purple on print and when used on apparel. The current structure of our logo with the bar at the bottom also makes print and apparel challenging and limits our colors and other options for use.

There is some allegiance to the "H's" symbol tied in with our logo. However, it feels clunky and needs a refresh. We would like to have some type of symbol that will eventually stand on it's own. Think the golden arches for McDonalds, the Rock of Prudential, the apple for Apple!

All of that being said, this is just a framework. You are the designers so show us what you've got!