How Matt Theriault started their logo design journey
I am a serial entrepreneur and author launching a personal development brand, Do Over. Will soon need web design, blog design, product design, etc... Looking to build a mutually beneficial relationship with a responsible, professional, creative and accountable designer.
Tell us a bit about who you are and the people you reach
Target audience... think Anthony Robbins, T. Harv Eker, Dr. Wayne Dyer. Looking to appeal to busy professionals, entrepreneurial spirits, success oriented and money-motivated people.
I'm giving a ton of creative freedom on this, I'm looking for something I wouldn't think of (something bigger than myself). If I were to give any guidance, the logo would embrace these characteristics:
Simple (must look good in black n' white)
Also, the logo should lend itself to easy and consistent modifications by swapping out "sub logos"... e.g. Do Over "Book", Do Over "Plan", Do Over "Guru"
I'm not attached to any colors, fee free to experiment.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo.
I'm now focused on the design for The Do Over Guy, and I do not want to see any more blue and green combos. Thanks.