Argyle Residences is an Australian seniors living business ("retirement village") which will provide quality, independent living to the elderly. The business takes its name from the Argyle diamond mine in Australia, which is the world's primary source of rare, high quality, pink diamonds. We are seeking a logo which reflects the owners' emphasis on the development of residences of high quality and class, which are built to endure.
- Logo to reflect the emphasis on quality, class, reliability and endurance.
- Seniors living units are typically acquired by either single women or married couples in their mid 70s to mid 80s
- Women usually make the investment decision on which village to move into, so the logo needs to appeal to women in the above age group, whilst not being "offensive" (eg too feminine) to men
- Nothing Australiana and / or "tacky" (eg kangaroos, koalas etc)