Great job! Thanks so much for choosing to be a part of my contest!
It's been a fun ride so far collaborating with Eusebius! They understand your communication well and knows when/how/what to do and what-not-to-do for your brand.
Really looking forward to more projects together.
How james.goodall started their logo design journey
Who are you known as?
Jump Into Liquid (and/or J.I.L)
What’s your company slogan?
Aquatic Fitness and Safety (I like the idea of a yin/yang symbol to convey this balance)
Tell us a bit about who you are and the people you reach
Aquatic fitness and safety, eg swimming programs, paddleboard sports, jet ski training...goal is to work up to a standard of a "waterman". Main focus will likely be swimming for fitness (masters swim class) but may grow broader.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Blues: Knowledge, trust, calm and honesty.
Let designers make suggestions:
Aquas: Empathy, compassion, clarity and precision.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Inspirational brands are surfing brands (oniel, hurley, quicksilver); want it to be cool/hip but inviting to all ages. I like the idea of water dripping off the title (or fee flowing/movement to reflect water), using water colors along with black and white, using the Hawaiian symbol for water (Makau)_ to represent the "Q" in ...Liquid