Logo should be easy to read have a minimum of one play on the words (adding a face into the lettering of change face. The g or f could be the silhouette of a face)
Don't take this litterally, but a "Rapper with a giant shiny blingged out diamond watch mixed with a girl in a hot pink tutu that likes modern furniture, sparkles, balloons, toys and plastic. "
"Hot, sexy ,playful, fun" Logo
Some Color palette - Black and Gold, Diamonds and Silver, HOT Pink
Could try making change in a normal font and face italicized as well as normal and bold options. Could stack the type for another version. Font suggestions: Chalet family, house gothic, avenir, interstate, vonnes.
No - Nos: Too many fonts in logo, to many plays on words, overly complex, thick weighted fonts, cartoony or humorous fonts.
See attached files for client provided logo references: I think the logo should be simple with a light weight sans serif font. These are some references