I enjoy sharing the fun of fruit carving and am selling video instructions teaching others how to carve fruit beautiful centerpieces, bouquets, and garnishes. I'm still in the process of getting started and will be launching a membership site very soon.
My customers are 75% consumers (home cooks and hobbyists) and 25% professional chefs, caterers and food stylists and culinary students. Although most of my sales have been in the US, Canada and the UK, I have people from all over the world visiting my site. Maybe 30% of my customers speak other than English as their native language. They are about 50/50% male and female. Mostly over 30 years of age with many being retirement age.
I need a logo for both print and web. I'm looking for a feeling that is beautiful, elegant but not frilly and formal with perhaps a touch of fun.
For use on my websites, banner, shopping cart, etc.
For business cards, stationary, and packing slips
For DVD covers etc.
I'll also be using the logo in video so I need to have a bold enough font that won't look broken up when in video.
I'm attaching a couple of PDFs. One shows some ideas I was playing with. I'm not a designer and these ideas need improvement. But please look at them to see the kind of layout I have in mind.
The other PDF will show you photos of fruit and veggy carvings so that you will have a better idea of what I'm trying to express in my logo. Hopefully, they will spark some ideas for you. That PDF will also show you the look of my current websites.
I want the logo to be harmonious with my websites. Here are the colors I've been working with:
cherry, Hex #AA152D I'm open to a bit of a more watermelon color here
light-green, Hex #91CB47
forest-green, Hex #006600
green-apple, Hex #64AC31
pale-yellow, Hex #FFFFD4
yellow, Hex #FFFF99
No photo images in logo. I'd like it be plain enough to still look good when printed in Black and White.
No stock images or cartoons. The owl photo on my site is a stock image that will probably not be staying around on my site for long.
Can't wait to see your designs!