Completed contest

Aesop's Table Logo Design & Company Branding

Bugsy Malone needed a new logo design and created a contest on 99designs.

A winner was selected from 34 designs submitted by 12 freelance designers.

34
entries
12
designers
1
winner

One of the designers who made it happen

Winner - SchmeelyBug
Summer was fantastic to work with. She was willing to work with me to make sure I got a logo that I was really happy with. I started the process not really sure what exactly I was looking for and Summer was great at trying new ideas out for me until we came up with the winning logo. She was also very quick to respond to all of my requests allowing me to make the most of the contest time period. Thanks for my new logo Summer, I hope to work with you again!
- Mdemoree

How Bugsy Malone started their logo design journey

Company name

Aesop's Table Catering

Overview

We are a new company based in New York, catering to the tri-state area. We are two Chef's with a lot of passion for food, and love what we do. We pride ourselves in the exceptional culinary feasts we prepare, as well as providing exemplary service to our clientele. Our clients are our main priority.

A brief history of how we arrived with our Company Name... We have been in the catering industry for over ten years and during that time have worked for less than moral people. Our prior employers were driven by money and not by providing the best possible product. We want to wow our clients, whether they have a small budget or a large one.

Over a dinner conversation, while preparing paperwork for the company, we were frustrated and somehow remembered 'Slow and Steady wins the race.' This brought about further conversation of the timeless morals in Aesop's Fables. Suddenly, we had a eureka moment and discovered we would name the company AESOP'S TABLE. This said everything we wanted to say about the type of Company we are.

Tell us a bit about who you are and the people you reach

We do not want to isolate any potential clients with our logo and branding. That being said, we are looking to target a high-end audience through branding and keep them coming back with great food. We are realistic in knowing that the higher end market is drawn to chic, clever, stylized and sophisticated art. In our logo development we would like to keep this in mind.

Requirements

When developing the logo please keep in mind that it will go on Letterhead, Business Cards, Menu's, our website, chef jackets - just to name a few. It would be useful is the text and art could be used separately for different applications.

We would like you to be a free and creative as possible. Please remember the logo will have to be reproduced on items other than paper, so please keep the amount of colors used at 7 or less. We would like to see the posts in both black / white and color.

We also would like to nod to the Aesop's Fable theme as our company is a play on words.

The finish art will need to be presented in and Adobe Illustrator file as well as a standard JPEG.

Please see attached some inspiration photos. We do not necessarily need the logo to involve the Tortoise and the Hare, there are many great Aesop's Fables feel free to be inspired by any of them.

Custom package

US$396

Free features

  • Blind contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

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