We really loved the design he gave us and he willingly made all the changes we asked for.
How monia.benlarbi started their logo design journey
Who are you known as?
What’s your company slogan?
the different projects will be subtitles
Tell us a bit about who you are and the people you reach
Working Evolutions is a German research and development company on the topic of new work, meaning working systems based on sustainable values. We do a diversity of projects from very regional projects like building a platform for new work experts in rural areas (Oberlausitz) to online courses on learning in organizations (Lernen in Organisationen) or bigger research projects like algorithms that match individuals and companies with similar value systems (Lernverbindungen).
Our customers are companies that are moving into other working culture, so though they are companies, they are usually more creative startups or community led organizations - all of them rely heavily on continuous learning as part of their culture.
What industry do you think your business is most related to?
Business & Consulting
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We are pretty clear on what we are looking for and then again not ;)
We would like one basic logo for Working Evolutions that can then somehow be adapted into logos for each project.
One idea (attached) was to have one logo with the letters changing - though not too literal lettering. So a play with WE in the main logo and OL for "Oberlausitz" or LiO for "Lernen in Organisationen" or LV for "Lernverbindungen"
Another idea was to maybe have one basic form (circle?) and add some things, like for example a screen around it for the online course (Lernen in Organisationen) or a magnifying glass for a reseach project (Oberlausitz) or some symbol for matching (Lernverbindungen)?
I hope you get the idea: one main logo that gives us options to play and adapt it a bit for each project, so that each project has its own logo that is very clearly recognizable as belonging to Working Evolutions.
Also, as you can see, we really like those colours but are not dead set on it if you convince us of something else. Some sort of teal and yellow should be incorporated though.
Oh and from all the designs we chose that we like we really adore the one from Bower House. We would actually steal it ;) Creative could be the project title and the little bird could be interchanged with another symbol for each project.