Completed contest

Ad Agency Logo

Martie needed a new logo design and created a contest on 99designs.

A winner was selected from 154 designs submitted by 57 freelance designers.

154
entries
57
designers
1
winner

How Martie started their logo design journey

Summary

My logo is looking old and stale - it needs a major makeover.

Company name

The Ad Studio Inc.

What inspires you and how do you envision the design for your business?

I'm looking for a logo that's cool & creative and really makes people say "Wow - cool logo!" I have a successful ad agency but an old tired logo so get your creative juices flowing! I left the corporate world 4 years ago to run this successful company on my own and from the comfort of my own home and sometimes my pajamas! It should be creative and fun, but professional at the same time. My business targets are multi-million dollar companies, not small businesses. I want a logo that will reflect creativity, but nothing so overly creative that it's just plain silly. I get clients based on my professional abilities and reputation, but I've kept them for over a decade based on my "keep it real" personality. If you can design something that fits my needs, maybe you can help me figure out a tattoo sometime down the road - just kidding....sort of.

About my business:

I write copy and place print ads & web ads for my clients promoting employment opportunities within their organizations. My largest clients are healthcare focused, but I have many other clients in the information technology, manufacturing and education fields. My contacts are all human resources managers that call on me to place their ads in appropriate media sources - newspapers, magazines, internet, etc.

My current logo is just a feminine font with the words "Ad Studio" in purple. I don't think people get the connection when they see the logo basically because there isn't one. The positions I assist my clients with are very difficult to fill "niche" positions. If I pursue new business, I'd like my contact to look at my logo and perceive my business to be forward-thinking and problem-solving...if you can do that with a logo. I want them to look at it and have it make an impact on them so they would be open to allowing me to manage their creative needs in print as well.

My largest competitors are huge corporate ad agencies and they often ask me how I manage to land such great accounts. I need a logo that reflects the status of they types of clients I have and focuses less on the fact that I'm doing it from the comfort of my own home.

Wants

- Must have the entire business name: The Ad Studio Inc.
- No specific color - just make it look modern, clean, fresh and creative
- I'm also sort of leaning towards utilizing a little tagline underneath that says: Recruitment Advertising & Marketing - but I'm not completely married to that if it makes the logo look too "busy"
- I'm open to using the letters so that they might look like an object in the design - as long as it's not too busy or corny.
- If you're the winner - I'm going to request eps, jpg & pdf versions of the artwork.

Don't want

- Nothing juvenile or overly cartoon-ish.
- Nothing so creative you don't know what the hell it is or you have to stare at it for five minutes to figure it out.

Custom package

US$300

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Deliverables

AI
EPS
PDF
PNG
JPG

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