I'm not your typical financial advisor. Create a warm and professional logo for me!

Endeavor Financial Planning (with the emphasis on Endeavor)

We provide financial planning & investment management to our clients in a warm and down-to-earth environment.
--We are honest, smart, and caring advisors
--We want to convey a welcome and inclusive vibe (without being overly feminine or flowery even though a large segment of our target audience is women).
-Current, professional (not traditional or uptight), friendly
-Designers: you are free to be creative (prefer logo to the left of the firm name) that you think visually communicates this feeling/concept.
(You can also see my longer attached business philosophy and what motivates me).
If you think best, feel free to use a sans serif font for "Endeavor" and a serif or cursive font below for the "Financial Planning". Please see my examples attached (but don't let them limit your creativity, I appreciate your design).

Black and white art/logo only please. We'll sort out the color concept after finalists are selected.

Please no generic or traditional images of buildings, bar graphs or "financial" wealth management types of visuals, or arrows. But it also can't be too cute or too flowery. Elegant and smart without being cold.