create an engaging identity for financial firm specializing in Socially Responsible Investments

Affirmative Wealth Advisors

we're working on a tag line but don't have it yet

We are financial planners and investment advisors who specialize in Sustainable, Responsible, Impact investing -- aligning our clients' investments with their values

Sea/royal medium-darker blues, teal/emerald/forest greens, lighter earth tone (non-puke beige?)

we are financial professionals in the San Francisco Bay Area: we want to be taken seriously since managing money is a serious business, but we are also empathetic and personable people. We aren't on Wall Street for a good reason. Our clients want their money taken seriously but they are also interested in the state of the world and putting their money where their mouth is, in terms of SRI investing. So there's a balance here of serious and competent and humane and personable. Not silly, not immature, but not stuffed shirt uptight. You'd trust us to help you grow your money, and you'd also like to go have a beer with us.

Font: Optima is my favorite font - the clean elegant lines, semi-serif . .reasonably efficient
Without getting too cliche, images that suggest caring for the fate of the earth? no polar bears please. is there a tree image that hasn't been overused?