The company name 'Photo Fit' is meant to be descriptive of both lines of business (Fitness & Photography). It is intended to be a bit of a play on words but also simple and to the point. At this stage the emphasis is on the Fitness business.
The preference is for a simple but strong design that prints well in black & white. Definitely looking for cleverness in how elements of the 2 business lines are brought together in the logo. Willing to consider colours, although preference is for fresh, healthy colours like blue and green - but the logo will probably be used most often in black & white (grey scale).
Have uploaded a concept design. The font used is GEOMETOS (from dafont.com).
Updated 27 Sep 2015:-
Font: Prefer sans serif. Fonts that are strong, bold and without blunt corners.
Symbolism: Prefer to use exercise/photography equipment image
(Note: NO humanoid images or shutter symbol)
Colours: Prefer Greens, Blues, Greys, Black, White
Concept: Would also like to see ...
(1) a more polished version of our mockup using the 'view finder' &
(2) negative space designs