Beneflow got their new logo & brand guide by running a design contest:
Word Mark Logo and Brand Guideline for "Beneflow" manufacturer of modern water bottles
Check out Beneflow's Logo & brand guide contest…
We are on a mission to hydrate people, protect our planet and make a difference. We sell a wide range of reusable, durable and stylish drinking bottles from high quality materials that should inspire people to pay more attention to their drinking habits and overall usage of water. Our target group are people who live an active lifestyle, who value attention to their health, the preservation of our earth and who love modern and stylish products. We are young, dynamic and intoxicated by life, our target group shares these values. Demographically we want to target people in the age of 16 - 60 years, male and female.
We need help from a creative designer who can help us make our word mark recognisable. In this process it is very important to understand that we are looking for a "logo" for our word mark. This means that we need a purely text-based logo design that represents the brand name with customized typography. Such logos may not have a central figurative mark, but they may contain ornaments, lines, frames or smaller graphic elements. It is important for us to have a modern but simple design. Our products and communication will be colourful, fun and positive, the logo must be in accordance with this. Since our name contains the word “flow”, we want a living/flowing font rather than a static one. Important to note: - The logo must be in one color only. For the first design draft, we would prefer black font on white background, without any other colors - The logo must be "printable" on bottles, that means that simple is better. The print has to look good and so a very finely detailed illustration isn't going to work well, nor be very durable. - We really like the font 'Damion' by Vernon Adams - We have not yet decided whether we prefer upper or lower case, so please provide what you think will look awesome - later in the contest, we will need the logo with a dot at the end and a trade mark drawing at the top right, this is not a requirement for the design submission but a requirement for the final design.
Every design category has flexible pricing for all budgets. Logo & brand guide starts at $569.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand guide.
Designers across the globe delivered design magic.
Beneflow collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Martin is fabulous to work with! We asked him to create a word mark logo for a new company. He was very accommodating in every detail we asked to be revised, no matter how small or insignificant. Martin is very responsive and delivers revisions within a very short time. He not only implemented our ideas, but also brought in his own interpretations, which contributed significantly to the final design. We always felt competently advised. Overall we really enjoyed the process of working with him and he really brought the logo to life the way we envisioned it. HIGHLY RECOMMENDED!!! We will definitely continue to request projects from him in the future.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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