Logo Design for Inc 5000 Media Company

Technology

Q:Product/Company history? New company ; new product AudioReach is a new company being formed within the infrastructure of a larger company. There will be followup products all build off this new brand (AudioReach). Media Creek (https://www.mediacreek.net/) is the parent company of AudioReach. Media Creek is a holdings company that runs audio centric businesses. This includes internet radio and podcast hosting and monetization. Media Creek owns several different business within this space and is a major force as the backbone behind the audio content we all listen to. AudioReach was formally a product offering of EmpireStreaming (https://empirestreaming.com/) called Empire Audience Network. EmpireStreaming offers high-end enterprise services for large media organizations such as NPR. AudioReach will be used in conjunction with EmpireStreaming in the future, but the branding can and should be entirely separate. Q:What it does? (about the company) 2 Target Segments 1.) Advertisers and Businesses AudioReach allows advertisers to run ads to listeners on every service, not just the top 5 (Apple, Spotify). This allows advertisers to use audio to tell their story and get in front of a truly unduplicated audience. This will eventually become a fully self-service system where agencies, advertisers and small businesses can create and publish advertisements across an extremely large network in easy fashion. This would be similar to a Facebook Ads Manager or Google Ads Manager, but for audio. 2.) Audio Content Networks and Podcasts/Stations AudioReach allows podcasts, internet radio stations, and any network running audio to easily monetize their content. In addition, the networks scale allows for podcasts and stations of all sizes to have access to diverse advertising opportunities that they normally would not have access to. Q:Main Competitors? Top 5 Competitors 1.) https://www.audiogo.com/ 2.) https://www.pandoraforbrands.com/ 3.) https://iheartadbuilder.com/ 4.) https://ads.spotify.com/ 5.) https://www.centro.net/ Q:Which of the competitor's logos appeal to you? Why? MR: I like that iHeart AdBuilder incorporates the company logo and name of the product. It gives a consistent feel as a company rolls out new products. Q:Give some examples of logos that you like. (This is IMPORTANT for us to understand the style you are after, please provide links to actual logos.) MR: same as above Q:Where do you see the company/product/service going? MR: I know that we want to “deliver the world’s audio,” but would AudioReach’s goal be “monetize the world’s audio?” Could this concept of “(verb) the world’s audio” be something to pursue? Q:What design work has been carried out previously for the company/product? What do see as the positive and negative aspects of that work? Q:What specifically sets you apart from your competition? Q:Objectives of the logo design? MR: We want to show that AudioReach is under the MediaCreek umbrella and is growing its product offerings. Target Audience Q:Who is your services directed towards? Proposition Q:Should I use a tagline/slogan for the logo (if yes, what should it say)? (no more than 3-4 words) We are open to both concepts (with tagline and without). The tagline is - “Reach the world's audio.” Q:What name do you want to use with the logo? AudioReach Q:If you were to describe your product in one line, what would it be? AudioReach connects advertisers with listeners on every service, not just the top 5, while also allowing publishers of podcasts and internet radio stations to monetize their traffic more efficiently, worldwide. Tone of Voice Q:Serious/fun/funky/stern/etc? The tone of voice we would like is a mixture of fun and serious. We want to be fun in a sense that this brand is a marketing company and is innovative to the growth hacking community. We want to be serious in a sense that this brand is a major player and option for the audio marketing needs for businesses of all sizes. Q:What is the overall message you are trying to convey to your target audience? (For example: cost-effective, secure, reliable, efficient, etc.) MENTION ONLY ONE. Connect with listeners on every service, not just the top 5. Use audio to tell your story and get in front of a truly unduplicated audience. Requirements Q:Specific colours that MUST be used? (Please provide a color scheme that you like/suggest, use the http://www.colorister.com to pick a color scheme and paste the link here) A: https://coolors.co/d8f3dc-b7e4c7-95d5b2-74c69d-52b788-40916c-2d6a4f-1b4332-081c15 Success Q:How will you measure the success of the Design? A: We are looking for the official logo for AudioReach. Our leadership and creative teams will evaluate several options and vote on the one we like the most to represent the brand. The winner will be used as the official logo.

All info should be in the question above about or business and the target audience.

Every design category has flexible pricing for all budgets. Logo & brand guide starts at $569.